Goodwin's theory

Andrew Goodwin's Theory

1) a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics. 

in this video Mcfly literally interpret their lyrics, for example 'laughing the clouds away' and 'hear what the flowers say' both these lines and many others in the song are physically represented within the video. 

2) a relationship between the music and the visuals. 



3) Genre- related style and iconography present.

clear shots of iconography that you would relate to the genre 





4) star image, multiple close up shots of the main artist or vocalist.

this is a clear example of enforcing the star and their image. 

5) voyeurism often plays a major part especially in relation to females. 

this is an example of a video where women are clearly persevered as objects and many of the shots of the women are 'beauty shots' focusing on their looks rather than them as people.   


6) inter textual references to other media (brands, people)  texts may be present. 

in this video there are several shots where 'beats' head phones or speakers are shown. 

elements of a music video.

elements of a music video. 

performance- the artist performing 
an example of this are mcfly '5 colours in her hair' 

narrative - based on the story line 
an example of this is taylor swifts 'i knew you were trouble' 

concept- bizarre often metaphorical concept that has no direct link to the video 
an example of this is micelle jackson 'scream' 

permission to use music

I e-mailed to ask for permission from the owners of the song, they replied promptly giving me permission to use their song. 

Researching My Artist- Part 1

Researching My Artist- Part 1 

when starting the research for my artist and my song i looked to the genres i personally like to listen too. 

artists for inspiration 

Taylor Swift 

taylor swift is an artist who has covered a wide variety of genres in here career, country, pop, hip hop and R&B. 

she also has a young innocent look and thats what i am going for with my artist. 

 John Mayer 

John Mayer is a good example of a folk/ country artist. I personally enjoy his music.  








these are the type of artists i like so i will look for an artist with a similar sound. 

The History of the Music Video

the history of the music video


1920 
'animators such as Oskar Fishchinger accompanied his animations with musical scores calling them 'visual music `.

 1929
a very early example of a music video was actually a short film. the blues singer Bessie Smith appeared in a two-reel short film called St.louis Blue's (1929) featuring a dramatized version of the hit song it was shown in theaters until 1932. 

 1940

Walt Disney released fantasia, a film based entirely around pieces of classical music. this was still a film but showed the narrative side of music in a creative and new way. 

1950s-60s

in 1956 Tony Bennett was filmed walking in Hyde park as his recording of 'strangers in paradise' played. it was played by UK ans US TV stations. Bennett latter claimed he had the first music video

a defining moment in music video history was the Beatles first major motion picture, of their song 'a hard days night' released in 1964 directed by Richard Lester. 

the US film series the Monkees specially made film segments that were created to accompany the Monkees songs featured in the show. the series ran from 1966-1968.

again the Beatles added to the history of the music video with their films 'strawberry fields forever' and 'penny lane' made in early 1967. these were the first attempts to address the concept of the music in an creative way.  

1966 Bob Dylan performing 'subterranean homesick blues' was also a monumental step in music video history and has been imitated. 

1970
 shows like top of the pops came about and people started to see that video promotion was the way forward Queens 'bohemian rhapsody' is a brilliant example of this.

1980s

1981- MTV was launched the first video to be aired was ‘video killed the radio star’ buggles.

The 1980s is where music videos really started to develop a strong narrative sense. Michael jackson was the first artist to have a ‘concept’ video. His music video for his song Billie Jean where the video had a structure but it wasn’t until 1984 that thriller took the music video format to an exciting new place.

Today  

Today music videos have changed dramatically in the sense technology has progressed so much giving us the ability to use special effects and edit things together and produce a high quality music videos.

My Favorite music video

Here is a selection of some of my favorite music videos.  

blank space- taylor swift 

Bloom- paper kites 

Britney Spears reflection

pre production

shot sheet

Shot number	Shot time	Shot type/ description
1	0.00-0.05	Tracking shot to close up of tapping foot
2	0.06-0.08	Mid shot of girl tapping pen
3	0.09-0.10	Shot of clock
4	0.11-0.12	Mid shot panning closer to girl (shot)
5	0.12-0.13	Mid shot of teacher turning (reverse)
6	0.13-0.14	Close up of girl tapping pen (shot)
7	0.15-0.15	Extreme close up of clock
8	0.15-0.16	Close up of bell - music
9	0.17-0.17	Long shot on ground of picking up bags
10	0.17- 0.18	Mid shot of girl standing up
11	0.18- 0.19	Mid shot of girl opening door
12	0.19-0.20	High angle of girls opening doors
13	0.20- 0.20	Long shot of corridor high angle
14	0.21-0.21	Longer shot of girl walking
15	0.22-0.23	3 girls mid shot walking
16	0.24-0.25	B close up
17	0.26-0.28	B extreme close up locker starts singing
18	0.29- 0.30	Boys emerge from doors

watching over the original video I planned out the shots that were needed and the timings.

post production

we referred closely to the shot sheet throughout editing to guide us and to get the specific timings exact.

Some of the shots we had to speed up or slow down to reach the right length but overall the editing proses was simple and smooth.  

reflection

through this exercise I have realised how music videos are so different from anything I have done before. the narrative is so different you have to tell a story and relate it to the song and grab the attention on the audience while keeping the narrative clear. 

also there are so many more shots in a music video the changes between shots are more often and also a lot faster.  everything I have learnt I will apply to the making of my video and I now understand how I can make my music video as realistic as possible.