i first selected the strongest original image that established the brand. it was important that the advert dint have any specific person on that is why although it is alice who is in the music video she has her back to the camera.
i then made the title clear and striking while also using the font that was used on the digi pack which again re-enforced the brand as well as creating some kind of unity across all production.
next i introduced the production company, in this case its the church that wrote this album. i also introduced a modern form of downloading the music 'available on i tunes' is a recognisable and familiar platform where many people will be able to obtain this music.
following that i then added two pices of text that give an opinion or a recognisable song that people may recognise thus more inclined to buy the music. the quote i used supposedly came from Matt Redman a well known worship leader within the Christian community.
i then added a jpeg of the cover of the digi pack allowing people to recognise the cover art if they see it establishing a brand image.
i chose to illuminate the edges to make it clear and eye catching.
finally i added a release date for the digi pack
overall i decided to leave the right side of the advert clear of text or any images as it creates a clear brand image.
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